SUMMARY
Citric Acid is a colorless crystal or white crystalline powder with a strong acidic taste and high-water solubility. Citric Acid is used as a cleaning and chelating agent in industries. Citric Acid is also used in various industries such as cosmetics, pharmaceuticals, dietary supplements, and foods. Citric Acid is used as an excipient in pharmaceutical preparations due to its antioxidant properties.
INDUSTRIES
- Adhesives & Sealants: Supplying ingredients that enhance bonding, flexibility, and durability in formulations.
- Agriculture: Providing agrochemical components for crop protection, growth, and yield improvement.
- Food & Nutrition: Offering food-grade ingredients and additives that ensure safety, flavor, and nutritional value.
- HI&I (Household, Industrial & Institutional Cleaning): Delivering effective, compliant solutions for cleaning, disinfecting, and sanitation.
- Metalworking Fluids & Lubricants: Supplying performance additives that improve lubrication, cooling, and tool life.
- Personal Care & Cosmetics: Offering safe, high-quality ingredients for skincare, haircare, and beauty products.
- Pulp & Paper: Providing process chemicals that enhance strength, appearance, and efficiency in paper production.
- Water Treatment: Delivering chemical solutions for purification, scale inhibition, and system protection.
APPLICATIONS
- Animal Feed & Nutrition: Additives that support animal health, growth, and feed efficiency.
- Cosmetic Products: Ingredients that enhance performance, texture, and safety in personal care formulations.
- Detergents: Components that improve cleaning power, foaming, and soil removal in household and industrial use.
- Industrial Laundry: Specialized cleaning agents and additives for high-efficiency, large-scale laundering.
- Water Treatment Solutions: Chemicals used for purification, scale prevention, and system maintenance in water treatment processes.
VALUE PROPOSITIONS
- Biodegradable: Breaks down naturally, reducing environmental impact and supporting sustainable formulations.
MARKET SEGMENTS
- Cleaning Chemicals: Supplying ingredients for effective household, industrial, and institutional cleaning products.
- Food Processing: Providing food-safe chemicals and additives that support hygiene, safety, and efficiency in food production.
- Industrial Cleaning: Offering high-performance solutions for heavy-duty cleaning across manufacturing and maintenance operations.
- Water Treatment: Delivering chemical solutions for water purification, scale control, and system maintenance.
FUNCTIONS
- Additive: Enhances product performance, stability, or appearance.
- Anti-Oxidant: Prevents oxidation, extending shelf life and maintaining product quality.
- Sequestrant: Binds metal ions to prevent undesirable reactions in formulations.
- Chelating Agent: Improves stability and effectiveness by binding and neutralizing metal ions.
- pH Adjuster: Regulates acidity or alkalinity to maintain optimal formulation conditions.